search query: @indexterm CONSUMER RESEARCH / total: 600
references: 195-204 / 600
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195.
Striving to be the best - understanding what the consumer really wants
Marketing and Research Today
1996 : MAY, VOL. 24:2, p. 131-140
 1996 Metclafe, A.
West, H.
196.
Kunden und Marketingverantwortliche zwischen Wunsch und Wirklichkeit.
IO Management-Zeitschrift industrielle Organisation
1996 : VOL. 65:6, p. 21-25
 1996 Belz, C.
197.
Verbraucherkommunikation durch Hersteller und Handel
Markenartikel
1996 : VOL. 58:6, p. 230-232
 1996 Wenzel, H.
198.
Der Kommunikationswert einer Marke
Markenartikel
1996 : VOL. 58:6, p. 226-228
 1996 Borghs, H. P.
199.
Handel entmachtet: Konsumgüterindustrie und Handel im Jahr 2005
Markenartikel
1996 : VOL. 58:5, p. 209-214
 1996 Burger, C.
Entenmann, M.
Nepute, S.
200.
Consumer perceptions of non-ffod assortments : an empirical study.
Journal of Marketing Management
1996 : MAY, VOL. 12:4, p. 297-312
 1996 Hart, C. A.
Davies, M. A. P.
201.
Increasing the persuasiveness of fear appeals: the effect of arousal and elaboration
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 448-460
 1996 Keller, P.
Block, L.
202.
Cognitive moderators of negative-emotion effects: implications for understanding media context
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 439-447
 1996 Murry, J. Jr
Dacin, P.
203.
Cue representation and selection effects of arousal on persuasion
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 373-387
 1996 Pham, M.
204.
Leren van weglopende klanten.
Holland Management Review
1996 : 47, p. 10-23
 1996 Reichheld, F.
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