search query: @indexterm Brand names / total: 212
references: 197-206 / 212
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197.
Brand franchise extension: new product benefits from existing brand names.
Business Horizons
1981 : MAR/APR, VOL. 24:2, p. 36-41
 1981 Tauber, E. M.
198.
Improved marketing efficiency through multi-product brand names?
European Research
1981 : JAN, VOL. 9:1, p. 32-44
 1981 Mazanec, J. A.
Schweiger, G. C.
199.
Testing time for the company car.
Management Today
1980 : OCT, p. 112, 116, 121-122, 125-126, 129-132, 134
 1980
200.
L'echelle sensorielle de Stevens-Moskowitz: une nouvelle voie dans la mesure des reactions des interviewes.
Revue Francaise du Marketing
1980 : APR-JUN, 81, p. 5-18
 1980 Haski, M.
Moskowitz, H.
201.
Beware of international brand piracy.
Harvard Business Review
1980 : MAR-APR, VOL. 58:2, p. 52,54,58,60
 1980 Kaikati, J. G.
Legarce, R.
202.
How to use names.
Management Today
1979 : NOV, p. 112-114,116
 1979 Halborg, A.
203.
How Budgen stepped above the price war. !Budgen and Co. Ltd.
Marketing
1979 : SEP, p. 81-82, 84
 1979 Hood, P.
204.
Les marques de distributeurs.
Revue Francaise du Marketing
1979 : JUL-SEP, 78, p. 53-60
 1979 Pinet, B.
205.
Perfume names.
European Research
1979 : MAY, VOL. 7:3, p. 139-144
 1979 Bessis, P.
206.
Do brand names differentiate identical industrial products?
Industrial Marketing Management
1979 : APR, VOL. 8:2, p. 114-123
 1979 Saunders, J. A.
Watt, F. A. W.
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