search query: @journal_id 1668 / total: 273
references: 197-206 / 273
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197.
Effects of violence and brand familiarity on responses to television commercials
International Journal of Advertising
2001 : VOL. 20:3, p. 381-397
 2001 Shen, F.
198.
Perceptions of IMC and organisational change among agencies in South Africa
International Journal of Advertising
2001 : VOL. 20:3, p. 361-380
 2001 Kallmeyer, J.
Abratt, R.
199.
Attitudes of US doctors and dentists towards advertising: a comparative study
International Journal of Advertising
2001 : VOL. 20:3, p. 341-359
 2001 Yavas, U.
Riecken, G.
200.
Advertising effect on primary demand: a cointegration approach
International Journal of Advertising
2001 : VOL. 20:3, p. 319-339
 2001 Cavaliere, G.
Tassinari, G.
201.
A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada
International Journal of Advertising
2001 : VOL. 20:3, p. 297-318
 2001 Laroche, M. (et al.)
202.
Do advertising banks work? An international comparison
International Journal of Advertising
2001 : VOL. 20:3, p. 273-296
 2001 Nelson, J. P.
Young, D. J.
203.
Integrated marketing communications in Australian and New Zealand wine industry
International Journal of Advertising
2001 : VOL. 20:2, p. 239-262
 2001 Reid, M. (et al.)
204.
Firm-based market structure analysis using competitive advertising responses
International Journal of Advertising
2001 : VOL. 20:2, p. 223-237
 2001 Sung-ah Ahn, M.H.
Shin, C.
Park, S-J.
205.
Corporate social responsibility and cause-related marketing: an overview
International Journal of Advertising
2001 : VOL. 20:2, p. 207-222
 2001 Bronn, P.S.
Vrioni, A.B.
206.
Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products
International Journal of Advertising
2001 : VOL. 20:2, p. 189-205
 2001 Dahlén, M.
Bergendahl, J.
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