search query: @indexterm CONSUMER RESEARCH / total: 600
references: 198-207 / 600
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198.
Der Kommunikationswert einer Marke
Markenartikel
1996 : VOL. 58:6, p. 226-228
 1996 Borghs, H. P.
199.
Handel entmachtet: Konsumgüterindustrie und Handel im Jahr 2005
Markenartikel
1996 : VOL. 58:5, p. 209-214
 1996 Burger, C.
Entenmann, M.
Nepute, S.
200.
Consumer perceptions of non-ffod assortments : an empirical study.
Journal of Marketing Management
1996 : MAY, VOL. 12:4, p. 297-312
 1996 Hart, C. A.
Davies, M. A. P.
201.
Increasing the persuasiveness of fear appeals: the effect of arousal and elaboration
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 448-460
 1996 Keller, P.
Block, L.
202.
Cognitive moderators of negative-emotion effects: implications for understanding media context
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 439-447
 1996 Murry, J. Jr
Dacin, P.
203.
Cue representation and selection effects of arousal on persuasion
Journal of Consumer Research
1996 : MAR, VOL. 22:4, p. 373-387
 1996 Pham, M.
204.
Leren van weglopende klanten.
Holland Management Review
1996 : 47, p. 10-23
 1996 Reichheld, F.
205.
Ist Ihr Kunde in Stimmung?: Konsumentenverhalten.
Absatzwirtschaft
1996 : MAR, p. 92, 94, 97-98, 101
 1996 Silberer, G.
Jaekel, M.
206.
Information schlägt Unterhaltung: Interaktives Fernsehen.
Absatzwirtschaft
1996 : FEB, p. 94, 96, 98-99
 1996 Weiber, R.
Kollmann, T.
207.
Planning and doing: the relationship between marketing planning styles and market orientation
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 53-68
 1996 Pulendran, S.
Speed, R.
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