search query: @indexterm Media research / total: 210
references: 199-208 / 210
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199.
Electronic media research : an update and a look at the future.
Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 39-46
 1984 Naples, M. J.
200.
Looking towards the 1984 European elections : problems of political integration.
Journal of Common Market Studies
1984 : MAR, VOL. 22:3, p. 269-282
 1984 Sonntag, N.
Featherstone, K.
201.
Conception d'un nouveau modele de media planning en medical = A new media-planning model in medical advertising.
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82
 1984 Andreani, J. C.
202.
Promised incentives in media research : a look at data quality, sample representativeness, and response rate.
Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 148-154
 1984 Goetz, E. G.
Tyler, T. R.
Cook, F. L.
203.
Predicting program shares in new time slots.
Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 9-17
 1984 Henry, M. D.
Rinne, H. J.
204.
Marches publicitaires francais 1983-1984.
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86
 1984
205.
Normalite et singularite du "produit" de presse.
Revue Francaise du Marketing
1983 : NOV-DEC, 96, p. 5-16
 1983 Mauduit, J.
206.
Les utilisations nouvelles des medias actuels : un remede a la crise de la communication publicitaire = New uses for existing media.
Revue Francaise du Marketing
1983 : JAN-FEB, 92, p. 45-58
 1983 Helfer, J. P.
207.
Analisis factorial para el estudio de audiencias.
Esic Market
1983 : JAN-APR, 40, p. 87-94
 1983 Cachan Alvarez, A.
208.
On the importance of marginality: One more step into the two-step flow of communication.
American Sociological Review
1982 : DEC, VOL. 47:6, p. 764-773
 1982 Weimann, G.
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