search query: @author Andreani, J. C. / total: 4
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2.
Conception d'un nouveau modele de media planning en medical = A new media-planning model in medical advertising.
Revue Francaise du Marketing
1984 : JUL-AUG, 99, p. 67-82
 1984 Andreani, J. C.
3.
Le marketing pharmaceutique a l'heure de la communication = Pharmaceutical marketing and communication.
Revue Francaise du Marketing
1983 : AUG-OCT, 95, p. 49-50
 1983 Andreani, J. C.
4.
Les specificites du marketing pharmaceutique = the pharmaceutical marketing specific features.
Revue Francaise du Marketing
1983 : MAR-APR, 93, p. 3-22
 1983 Andreani, J. C.
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