search query: @author Arnould, E.J. / total: 4
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2.
Extending the dramaturgical framework in marketing: Drama structure, drama interaction and drama content in shopping experiences
Journal of Consumer Behaviour
2005 : JUN, VOL 4:4, p. 246-256
 2005 Moisio, R.
Arnould, E.J.
3.
Thrift shopping: Combining utilitarian thrift and hedonic treat benefits
Journal of Consumer Behaviour
2005 : JUN, VOL 4:4, p. 223-233
 2005 Bardhi, F.
Arnould, E.J.
4.
"We Gather Together": Consumption Rituals of Thanksgiving Day
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 13-31
 1991 Wallendorf, M.
Arnould, E.J.
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