search query: @author Bao, Y. / total: 5
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2.
Where corporate governance and financial analysts affect valuation
Journal of international financial management & accounting
2009 : AUTUMN, VOL. 20:3, p. 240-273
 2009 Barniv, R.R.
Bao, Y.
3.
Creating new brand names: effects of relevance, connotation, and pronunciation
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 148-162
 2008 Bao, Y.
Shao, A.T.
Rivers, D.
4.
Face consciusness and risk aversion: do they affect consumer decision making
Psychology & Marketing
2003 : VOL 20:8, p. 733-755
 2003 Bao, Y.
Zheng Zhou, K.
Chenting, S.
5.
Nonconformity advertising to teens
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 56-65
 2002 Bao, Y.
Shao, A.T.
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