search query: @author Bayus, B. L. / total: 6
references: 2-6 / 6
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2.
Speed-to-market and new product performance trade-offs
Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 485-497
 1997 Bayus, B. L.
3.
A comparative study of product launch and elimination decisions in UK and US companies.
European Journal of Marketing
1994 : VOL. 28:2, p. 5-29
 1994 Greenley, G. E.
Bayus, B. L.
4.
The consumer durable replacement buyer.
Journal of Marketing
1991 : JAN, VOL. 55:1, p. 42-51
 1991 Bayus, B. L.
5.
Analyzing floor configurations for casino slot machines.
Omega
1985 : VOL. 13:6, p. 561-567
 1985 Bayus, B. L.
Gupta, S. K.
6.
Word of mouth : the indirect effects of marketing efforts.
Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 31-39
 1985 Bayus, B. L.
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