search query: @author Belch, M. A. / total: 2
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Who responds to "gendered" ads, and how? Masculine brands versus feminine brands.
Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 25-32
 1982 Alreck, P. L.
Settle, R. B.
Belch, M. A.
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