search query: @author Chernatony, L. / total: 6
references: 2-6 / 6
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2.
Brand management through narrowing the gap between brand identity and brand reputation
Journal of Marketing Management
1999 : APR, VOL. 15:1-3, p. 157-180
 1999 Chernatony, L.
3.
Criteria to access brand success
Journal of Marketing Management
1998 : VOL. 14:7, p. 765-782
 1998 Chernatony, L.
4.
Virtual reality techniques in NPD research
Journal of the Market Research Society
1995 : OCT, VOL. 37:4, p. 345-356
 1995 Rosenberger, P.
III,
Chernatony, L.
5.
How an appreciation of consumer behaviour can help in product testing
Journal of the Market Research Society
1990 : JUL, VOL. 32:3, p. 329-347
 1990 Chernatony, L.
Knox, S.
6.
How an appreciation of consumer behaviour can help in product testing
Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 329-347
 1990 Chernatony, L.
Knox, S.
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