search query: @author Dhalla, N. K. / total: 3
references: 2-3 / 3
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2.
Short-term forecasts of advertising expenditures.
Journal of Advertising Research
1979 : FEB, VOL. 19:1, p. 7-14
 1979 Dhalla, N. K.
3.
Assessing the long-term value of advertising.
Harvard Business Review
1978 : 1 JAN-FEB VOL.56 p.87-95.
 1978 Dhalla, N. K.
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