search query: @author Enis, B. M. / total: 4
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2.
Classifying products strategically.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 24-42
 1986 Murphy, P. E.
Enis, B. M.
3.
The ATT settlement : legal summary, economic analysis, and marketing implications. ( *AMERICAN TELEPHONE & TELEGRAPH )
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 127-136
 1985 Enis, B. M.
4.
Corporate social research.
Business Horizons
1979 : OCT, VOL. 22:5, p. 50-58
 1979 Stafford, J. E.
Enis, B. M.
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