search query: @author Fisk, R. P. / total: 3
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2.
Applications of impression management and the drama metaphor in marketing: An introduction
European Journal of Marketing
1996 : VOL. 30:9, p. 6-12
 1996 Fisk, R. P.
Grove, S. J.
3.
Cognitive relativism and the practice of marketing science.
Journal of Marketing
1987 : JAN, VOL. 51:1, p. 20-33
 1987 Muncy, J. A.
Fisk, R. P.
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