search query: @author Gautschi, D. / total: 2
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Is there a Kink in your advertising? An empirical investigation of advertising response asymmetry.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 27-35
 1984 Aykac, A.
Corstjens, M.
Gautschi, D.
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