search query: @author Gourville, J. / total: 3
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2.
Pricing and the psychology of consumption
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 90-96
 2002 Gourville, J.
Soman, D.
3.
The effect of implicit versus explicit comparisons on temporal pricing claims
Marketing Letters
1999 : MAY, VOL. 10:2, p. 113-124
 1999 Gourville, J.
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