search query: @author Greenberg, B. S. / total: 2
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Zapping - the real issue is communication. Profiling the zappers.
Journal of Advertising Research
1985 : APR-MAY, VOL. 25:2, p. 9-19
 1985 Kaplan, B. M.
Heeter, C.
Greenberg, B. S.
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