search query: @author Gundlach, G. / total: 3
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2.
The structure of commitment in exchange
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 78-92
 1995 Gundlach, G.
Achrol, R.
Mentzer, J.
3.
Exchange governance: the role of legal and nonlegal approaches across the exchange process
Journal of Public Policy and Marketing
1994 : FALL, VOL. 13:2, p. 246-258
 1994 Gundlach, G.
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