search query: @author Hoffman, D.L. / total: 3
references: 2-3 / 3
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2.
How to acquire customers on the Web
Harvard Business Review
2000 : MAY/JUN, VOL. 78:3, p. 179-188
 2000 Hoffman, D.L.
Novak, T.P.
3.
Generalizing the Sensitivity Conditions in an Overall Index of Product Quality
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 530-535
 1992 Kopall, P.K.
Hoffman, D.L.
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