search query: @author Holstius, K. / total: 8
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2.
Le cycle marketing du project: fondement pour un marketing de projects = The project marketing cycle: fundamentals of project marketing
Revue Francaise du Marketing
1990 : /2-3, NO. 127-128, p. 91-106
 1990 Holstius, K.
Cova, B.
3.
Le cycle marketing du projet : fondement pour un marketing de projets.
Revue Francaise du Marketing
1990 : APR-SEP, 127-128, p. 91-106
 1990 Holstius, K.
Cova, B.
4.
Sales response to advertising.
Liiketaloudellinen aikakauskirja
1986 : VOL. 35:4, p. 286-302
 1986 Holstius, K.
5.
Choice of retailer in non-equilibrium competition.
Liiketaloudellinen aikakauskirja
1986 : VOL. 35:3, p. 175-183
 1986 Holstius, K.
6.
Strategy and market-orientation in producer goods companies.
Liiketaloudellinen aikakauskirja
1985 : VOL. 34:3, p. 237-243
 1985 Holstius, K.
7.
Exploring copywriters' ability to perceive target group attitudes towards advertising copy.
European Journal of Marketing
1983 : VOL. 17:5, p. 55-71
 1983 Holstius, K.
8.
Brand names and perceived value.
European Research
1983 : OCT, VOL. 11:4, p. 151-156
 1983 Holstius, K.
Paltschik, M.
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