search query: @author Hooley, G.J. / total: 4
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2.
Raising the Iron Curtain: marketing in a period of transition
European Journal of Marketing
1993 : VOL. 27:11/12, p. 6-20
 1993 Hooley, G.J.
3.
Increasing sophistication in advertising budget setting
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 67-75
 1990 Lynch, J.E.
Hooley, G.J.
4.
A method for modelling consumer perceptions of country of origin
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 67-76
 1988 Hooley, G.J.
Shipley, D.
Krieger, N.
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