search query: @author Hulland, J.S. / total: 2
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Premarket forecasting for new consumer durable goods. Modeling categorization, elimination, and consideration phenomena (Konsumforschung)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 47-63
 1993 Urban, G.L.
Hulland, J.S.
Weinberg, B.D.
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