search query: @author Jacobson, R. / total: 19
references: 2-11 / 19
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title | year | author | ||
2. |
Marketing Letters
2001 : VOL. 12:1, p. 13-23 |
2001 | Louie, T. A. Kulik, R. L. Jacobson, R. |
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3. |
Managerial and Decision Economics
2001 : JUN-AUG, VOL. 22:4-5, p. 251-263 |
2001 | Jacobson, R. Hansen, G. |
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4. |
Human Systems Management
1996 : VOL. 15:1, p. 71-78 |
1996 | Jacobson, R. |
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5. |
Human Systems Management
1996 : VOL. 15:1, p. 71-78 |
1996 | Jacobson, R. |
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6. |
Journal of Marketing
1995 : JAN, VOL. 59:1, p. 63-77 |
1995 | Lane, V. Jacobson, R. |
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7. |
Gaining comparative advantage through discretionary expenditures: the returns to R&D and advertising
Management Science
1992 : SEP, VOL. 38:9, p. 1264-1279 |
1992 | Erickson, G. Jacobson, R. |
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8. |
Academy of Management Review
1992 : OCT, VOL. 17:4, p. 782-807 |
1992 | Jacobson, R. |
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9. |
International Journal of Research in Marketing
1992 : MAR, VOL. 9:1, p. 23-37 |
1992 | Erickson, G. Jacobson, R. Johansson, J. |
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10. |
Journal of Consumer Research
1990 : MAR, VOL. 16, p.420-432 |
1990 | Jacobson, R. Obermiller, C. |
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11. |
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 420-432 |
1990 | Jacobson, R. Obermiller, C. |
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