search query: @author James, W. L. / total: 3
references: 2-3 / 3
« previous page | next page »
 titleyearauthor
2.
To whom do advertising creatives write? An inferential answer
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 41-53
 1997 Kover, A. J.
James, W. L.
Sonner, B. S.
3.
Latent root regression: an alternate procedure for estimating parameters in the presence of multicollinearity.
Journal of Marketing Research
1981 : MAY, VOL. 18:2, p. 154-161
 1981 Sharma, S.
James, W. L.
« previous page | next page »
SCIMA