search query: @author Jaworski, B.J. / total: 6
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2.
Market orientation: antecedents and consequences (Marketingtheorie)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 53-70
 1993 Jaworski, B.J.
Kohli, A.K.
3.
Control combinations in marketing. Conceptual framework and empirical evidence (Kontrollsystem)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 57-69
 1993 Jaworski, B.J.
Stathakopoulos, V.
Krishnan, H.S.
4.
Dysfunctional behavior and management control: an empirical study of marketing managers
Accounting, Organizations and Society
1992 : JAN, VOL. 17:1, p. 17-35
 1992 Jaworski, B.J.
Young, S.M.
5.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
6.
Market orientation: the construct, research propositions, and managerial implications.
Journal of Marketing
1990 : APR, VOL.54:2, p.1-18
 1990 Kohli, A.K.
Jaworski, B.J.
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