search query: @author Kamakura, W. / total: 4
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2.
Productivity assessment of multiple retail outlets
Journal of Retailing
1996 : FALL, VOL. 72:4, p. 333-356
 1996 Kamakura, W.
Lenartowicz, T.
Ratchford, B.
3.
Measuring brand value with scanner data
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 9-22
 1993 Kamakura, W.
Russell, G.
4.
Value-system Segmentation: Exploring the Meaning of LOV
Journal of Consumer Research
1992 : JUNE, VOL. 19, p.ll9-132
 1992 Kamakura, W.
Novak, T.
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