search query: @author Keitz, B. von / total: 3
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2.
Consumer involvement- Does it affect advertising testing?
Marketing and Research Today
1990 : FEB, VOL. 18, p.37-45
 1990 Keitz, B. von
3.
Consumer involvement - does it affect advertising testing?
Marketing and Research Today
1990 : FEB, VOL. 18:1, p. 37-45
 1990 Keitz, B. von
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