search query: @author Kerin, R. A. / total: 11
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2.
First mover advantage: a synthesis, conceptual framework, and research propositions
Journal of Marketing
1992 : OCT, VOL. 56:4, p. 33-52
 1992 Kerin, R. A.
Varadarajan, P. R.
Peterson, R. A.
3.
Assessing trade show functions and performance : an exploratory study.
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 87-94
 1987 Kerin, R. A.
Cron, W. L.
4.
The relationship between growth, profitability, and firm value.
Strategic Management Journal
1987 : SEP-OCT, VOL. 8:5, p. 487-497
 1987 Varaiya, N.
Kerin, R. A.
Weeks, D.
5.
Introduction strategy for new products with positive and negative word-of-mouth.
Management Science
1984 : DEC, VOL. 30:12, p. 1389-1404
 1984 Mahajan, V.
Muller, E.
Kerin, R. A.
6.
Scheduling telephone interviews.
Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 41-47
 1983 Kerin, R. A.
Peterson, R. A.
7.
Formulation push marketing strategies: a method and application.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 25-34
 1983 Levy, M.
Webster, J.
Kerin, R. A.
8.
Where they come from: ceos in 1952 and 1980.
Business Horizons
1981 : NOV-DEC, VOL. 24:6, p. 66-69
 1981 Kerin, R. A.
9.
The effective use of marketing research consultants.
Industrial Marketing Management
1980 : FEB, VOL. 9:1, p. 69-73
 1980 Peterson, R. A.
Kerin, R. A.
10.
Cannibalism and new product development.
Business Horizons
1978 : 5 OCT VOL.21 p.25-31
 1978 Kerin, R. A.
Harvey, M. G.
Rothe, J. T.
11.
Teaching effectiveness in the decision sciences: the use of student evaluations.
Decision Sciences
1978 : 4 OCT VOL.9 p.712-724
 1978 Peterson, R. A.
Kerin, R. A.
Martin, W. S.
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