search query: @author Kotler, P. / total: 23
references: 2-11 / 23
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2.
From market driven to market driving
European Management Journal
2000 : APR, VOL. 18:2, p. 129-143
 2000 Kumar, N.
Scheer, L.
Kotler, P.
3.
Crisis in the arts: the marketing response
California Management Review
1996 : FALL, VOL. 39:1, p. 28-52
 1996 Scheff, J.
Kotler, P.
4.
How the arts can prosper through strategic collaborations
Harvard Business Review
1996 : JAN-FEB, VOL. 74:1, p. 52-55,58-62
 1996 Scheff, J.
Kotler, P.
5.
Satisfaire la clientele a travers la qualite, le service et la valeur.
Revue Francaise du Marketing
1993 : OCT-DEC, 144-145, p. 35-52
 1993 Kotler, P.
Dubois, B.
6.
Differencier et positionner l'offre ou comment se differencier de ses concurrents.
Harvard-L'Expansion
1992 : SUMMER, 65, p. 78-81, 86-95
 1992 Kotler, P.
Dubois, B.
7.
Kotler on ...
Management Decision
1991 : VOL. 29:2, p. 44-47
 1991 Kotler, P.
8.
From mass marketing to mass customization.
Planning Review
1989 : SEP/OCT, VOL. 17:5, p. 10-13, 47
 1989 Kotler, P.
9.
The marketing audit comes of age.
Sloan Management Review
1989 : WINTER, VOL. 30:2, p. 49-62
 1989 Kotler, P.
Gregor, W. T.
Rodgers, W. H.
10.
Des hommes de marketing de classe mondiale : les Japonais.
Revue Francaise du Marketing
1987 : AUG-OCT, 114, p. 53-58
 1987 Kotler, P.
Fahey, L.
Jutusripitak, S.
11.
Le plan marketing.
Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 5-17
 1986 Kotler, P.
Dubois, B.
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