search query: @author Kover, A. / total: 6
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2.
Napster: The hot idea of the year
Fortune
2000 : JUN, VOL. 142:1, p. 60-65
 2000 Kover, A.
3.
Creativity vs. effectiveness? An integrating classification for advertising
Journal of Advertising Research
1995 : NOV-DEC, VOL. 35:6, p. 29-40
 1995 Kover, A.
Goldberg, S.
James, W.
4.
The games advertising copywriters play: conflict, quasi-control, a new proposal
Journal of Advertising Research
1995 : JUL/AUG, VOL. 35:4, p. 52-62
 1995 Kover, A.
Goldber, S.
5.
The Rossiter-Percy grid and emotional response to advertising: an initial evaluation
Journal of Advertising Research
1993 : NOV-DEC, VOL. 33:6, p. 21-27
 1993 Kover, A.
Abruzzo, J.
6.
Crises in copy testing.
Journal of Advertising Research
1980 : AUG, VOL. 20:4, p. 65-71
 1980 Kover, A.
Little, Ch.
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