search query: @author Kozinets, R. V. / total: 3
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2.
Hometown ideology and retailer legitimation: the institutional semiotics of Wal-Mart flyers
Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 243-271
 2001 Arnold, S. J.
Kozinets, R. V.
Handelman, J. M.
3.
Tribalized marketing?: The strategic implications of virtual communities of consumption
European Management Journal
1999 : VOL. 17:3, p. 252-264
 1999 Kozinets, R. V.
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