search query: @author LaTour, S. A. / total: 3
references: 2-3 / 3
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2.
Assessing the predictive accuracy of two utility-based theories in a marketing channel negotiation context.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 101-110
 1986 Eliashberg, J.
LaTour, S. A.
Rangaswamy, A.
3.
The misure of repeated measures analysis in marketing research.
Journal of Marketing Research
1983 : FEB, VOL. 20:1, p. 45-57
 1983 LaTour, S. A.
Miniard, P. W.
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