search query: @author Lambkin, M. / total: 5
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2.
Corporate rebranding: destroying, transferring or creating brand equity?
European Journal of Marketing
2006 : VOL. 40:7-8, p.803-824
 2006 Muzellec, L.
Lambkin, M.
3.
The changing consumer in Ireland
International Journal of Research in Marketing
1995 : DEC, VOL. 12:5, p. 449-466
 1995 Lambkin, M.
Bradley, F.
4.
Evolutionary processes in competitive markets : beyond the product life cycle.
Journal of Marketing
1989 : JUL, VOL. 53:3, p. 4-20
 1989 Lambkin, M.
Day, G. S.
5.
Order of entry and performance in new markets.
Strategic Management Journal
1988 : SUMMER, VOL. 9, SPECIAL ISSUE, p. 127-140
 1988 Lambkin, M.
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