search query: @author Libai, B. / total: 5
references: 2-5 / 5
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2.
The role of seeding in multi-market entry
International Journal of Research in Marketing
2005 : DEC, VOL. 22:4, p. 375-393
 2005 Libai, B.
Muller, E.
Peres, R.
3.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
4.
Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
Marketing Letters
2001 : AUG, VOL. 12:3, p. 211-223
 2001 Goldenberg, J.
Libai, B.
Muller, E.
5.
Customer Referral Management: Optimal Reward Programs
Marketing Science
2001 : VOL. 20:1, p. 82-95
 2001 Biyalogorsky, E.
Gerstner, E.
Libai, B.
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