search query: @author Macklin, M. C. / total: 4
references: 2-4 / 4
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2.
Preschoolers' understanding at the informational function of television advertising.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 229-239
 1987 Macklin, M. C.
3.
Refuting a competitor's advertising claim.
Journal of Business Strategy
1987 : SUMMER, VOL. 8:1, p. 71-75
 1987 Macklin, M. C.
Macklin, C. J.
4.
Do children understand TV ads?
Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 63-70
 1983 Macklin, M. C.
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