search query: @author Madden, T. J. / total: 8
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2.
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets".
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 242-252
 1988 Madden, T. J.
Allen, C. T.
Twible, J. L.
3.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
4.
Evaluating alternative product positioning strategies.
Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 29-35
 1986 Dillon, W. R.
Domzal, T.
Madden, T. J.
5.
A closer look at classical conditioning.
Journal of Consumer Research
1985 : DEC, VOL. 12:3, p. 301-315
 1985 Allen, C. T.
Madden, T. J.
6.
Humor in advertising : a practitioner view.
Journal of Advertising Research
1984 : AUG-SEP, VOL. 24:4, p. 23-29
 1984 Madden, T. J.
Weinberger, M. G.
7.
Scaling models for categorical variables : An application of latent structure models.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 209-224
 1983 Dillon, W. R.
Madden, T. J.
Mulani, N.
8.
Causal analysis and latent class models: an application to communication hierarchy of effects model.
Journal of Marketing Research
1982 : NOV, VOL. 19:4, p. 472-490
 1982 Madden, T. J.
Dillon, W. R.
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