search query: @author McWilliam, G. / total: 4
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2.
Using metaphors in new brand design
Journal of Marketing Management
1997 : MAY, VOL. 13:4, p. 265-284
 1997 McWilliam, G.
Dumas, A.
3.
Accounting and Auditing for Brands: What Exactly Are We Valuing?
Managerial Auditing Journal (IAE)
1991 : VOL. 6:1, p. 21-26
 1991 McWilliam, G.
Chernatony, L. de
4.
Superpowers' superwomen.
Management Today
1987 : SEP, p. 73-75
 1987 Kakabadse, A.
McWilliam, G.
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