search query: @author Mehta, A. / total: 4
references: 2-4 / 4
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2.
Advertising attitudes and advertising effectiveness
Journal of Advertising Research
2000 : MAY-JUN, VOL. 40:3, p. 67-72
 2000 Mehta, A.
3.
Using self-concept to assess advertising effectiveness
Journal of Advertising Research
1999 : JAN-FEB, VOL. 39:1, p. 81-89
 1999 Mehta, A.
4.
How advertising response modeling (ARM) can increase Ad effectiveness
Journal of Advertising Research
1994 : MAY-JUN, VOL. 34:3, p. 62-74
 1994 Mehta, A.
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