search query: @author Mesak, H. I. / total: 4
references: 2-4 / 4
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2.
On comparing alternative advertising policies of pulsation.
Decision Sciences
1992 : MAY/JUN, VOL. 23:3, p. 541-564
 1992 Mesak, H. I.
Darrat, A. F.
3.
Prelaunch sales forecasting of a new industrial product.
Omega
1988 : VOL. 16:1, p. 41-51
 1988 Mesak, H. I.
Mikhail, W. M.
4.
On modeling advertising pulsing decisions.
Decision Sciences
1985 : WINTER, VOL. 16:1, p. 25-42
 1985 Mesak, H. I.
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