search query: @author Mizerski, R. / total: 3
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2.
The relationship between cartoon trade character recognition and attitude toward product category in young children
Journal of Marketing
1995 : OCT, VOL. 59:4, p. 58-70
 1995 Mizerski, R.
3.
An exploratory study of the responses and relationships involved in the evaluation of, and in the intention to purchase new rock music
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 366-380
 1994 Lacher, K.
Mizerski, R.
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