search query: @author Mohr, J. J. / total: 3
references: 2-3 / 3
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title | year | author | ||
2. |
Journal of Marketing
1996 : JUL, VOL. 60:3, p. 103-115 |
1996 | Mohr, J. J. Fisher, R. J. Nevin, J. R. |
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3. |
Journal of Retailing
1995 : WINTER, VOL. 71:4, p. 393-416 |
1995 | Mohr, J. J. Sohi, R. S. |
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