search query: @author Moore, W. L. / total: 19
references: 2-11 / 19
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title | year | author | ||
2. |
Manufacturing & service operations management
2001 : SPRING VOL. 3:2, p. 89-104 |
2001 | Morgan, L. O. Morgan, R. M. Moore, W. L. |
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3. |
Journal of Product Innovation Management
1999 : JAN, VOL. 16:1, p. 27-39 |
1999 | Moore, W. L. Louviere, J. J. Verma, R. |
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4. |
Marketing Letters
1998 : APR, VOL. 9:2, p. 195-207 |
1998 | Moore, W. L. Gray-Lee, J. Louviere, J. J. |
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5. |
Journal of Product Innovation Management
1997 : JUL, Vol. 14:4, p. 258-273 |
1997 | Ottum, B. D. Moore, W. L. |
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6. |
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 490-497 |
1990 | Moore, W. L. Holbrook, M. B. |
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7. |
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 420-428 |
1989 | Moore, W. L. Lehmann, D. R. |
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8. |
Journal of Advertising Research
1989 : FEB-MAR, VOL. 29:1, p. 39-45 |
1989 | Winer, R. S. Moore, W. L. |
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9. |
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 96-113 |
1987 | Kahn, B. Moore, W. L. Glazer, R. |
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10. |
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 206-210 |
1982 | Moore, W. L. Holbrook, M. B. |
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11. |
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 48-59 |
1982 | Lehmann, D. R. Moore, W. L. Elrod, T. |
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