search query: @author Narus, J. A. / total: 11
references: 2-11 / 11
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2.
Capturing the value of supplementary services (Absatzstrategie)
Harvard Business Review
1995 : JAN-FEB, VOL. 73:1, p. 75-83
 1995 Anderson, J. C.
Narus, J. A.
3.
Partnering as a focused market strategy
California Management Review
1991 : SPRING, VOL. 33:3, p. 95-113
 1991 Anderson, J. C.
Narus, J. A.
4.
Strengthen distributor performance through channel positioning.
Sloan Management Review
1988 : WINTER, VOL. 29:2, p. 31-40
 1988 Narus, J. A.
Anderson, J. C.
5.
Distributor contributions to partnerships with manufacturers.
Business Horizons
1987 : SEP-OCT, VOL. 30:5, p. 34-42
 1987 Narus, J. A.
Anderson, J. C.
6.
Computer usage in distributor marketing.
Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 43-54
 1987 Narus, J. A.
Guimaraes, T.
7.
Faites de vos distributeurs des partenaires privilegies!
Harvard-L'Expansion
1986 : AUTUMN, 42, p. 102-108
 1986 Narus, J. A.
Anderson, J. C.
8.
Turn your industrial distributors into partners.
Harvard Business Review
1986 : MAR-APR, VOL. 64:2, p. 66-71
 1986 Narus, J. A.
Anderson, J. C.
9.
Industrial distributor selling: the roles of outside and inside sales. (!Distributors)
Industrial Marketing Management
1986 : FEB, VOL. 15:1, p. 55-62
 1986 Narus, J. A.
Anderson, J. C.
10.
A model of the distributor's perspective of distributor-manufacturer working relationships.
Journal of Marketing
1984 : FALL, VOL. 48:4, p. 62-74
 1984 Anderson, J. C.
Narus, J. A.
11.
Key problems facing industrial distributors.
Industrial Marketing Management
1984 : AUG, VOL. 13:3, p. 139-147
 1984 Narus, J. A.
Reddy, N. M.
Pinchak, G. L.
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