search query: @author Oliva, T. A. / total: 11
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2.
Conozca la personalidad de su cliente y actue en consecuencia.
Harvard-Deusto Marketing & Ventas
1996 : ENE-FEB, 12,p.69-75
 1996 Lancioni, R.
Oliva, T. A.
3.
The relationships among consumer satisfaction involvement, and product performance: A catastrophe theory application
Behavioral Science
1995 : APR, VOL. 40:2, p. 104-132
 1995 Oliva, T. A.
Oliver, R. L.
Bearden, W. O.
4.
Brand equity and the extendibility of brand names
International Journal of Research in Marketing
1993 : MAR, VOL. 10, p. 61-75
 1993 Rangaswamy, A.
Burke, R. R.
Oliva, T. A.
5.
Information and profitability estimates: modelling the firm's decision to adopt a new technology.
Management Science
1991 : MAY, VOL. 37:5, p. 607-623
 1991 Oliva, T. A.
6.
A generic model of competitive dynamics (Planungsmodell)
Academy of Management Review
1988 : VOL. 13:3, p. 374-388
 1988 Oliva, T. A.
Day, D. L.
MacMillan, I. C.
7.
A generic model of competitive dynamics. (!Competitive position) (!Catastrophe theory) (!Competitive dynamics)
Academy of Management Review
1988 : JUL, VOL. 13:3, p. 374-389
 1988 Oliva, T. A.
Day, D. L.
MacMillan, I. C.
8.
Strategy maps : a spatial representation of intra-industry competitive strategy.
Management Science
1987 : DEC, VOL. 33:12, p. 1534-1551
 1987 Day, D. L.
Desarbo, W. S.
Oliva, T. A.
9.
General systems precursor theory as a supplement to Wren's framework for studying management history : The case of human resource/personnel management.
Human Relations
1983 : JUL, VOL. 36:7, p. 627-640
 1983 Leap, T.
Oliva, T. A.
10.
General living systems theory and marketing : a framework for analysis.
Journal of Marketing
1981 : Fall, Vol. 45:4, p. 30-37
 1981 Reidenbach, R. E.
Oliva, T. A.
11.
A taxonomy of bargaining models.
Human Relations
1981 : NOV, VOL. 34:11, p. 935-946
 1981 Oliva, T. A.
Leap, T. L.
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