search query: @author Patton, W. E. / total: 3
references: 2-3 / 3
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title | year | author | ||
2. |
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 129-138 |
1986 | Patton, W. E. Puto, C. P. King, R. H. |
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3. |
Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 89-98 |
1985 | Puto, C. P. Patton, W. E. King, R. H. |
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