search query: @author Peltier, J.W. / total: 3
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2.
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
International Journal of Advertising
2003 : VOL. 22:1, p. 93-115
 2003 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
3.
Leveraging customer information to develop sequential communication strategies: A case study of charitable-giving behavior
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 23-33, 34-41
 2002 Peltier, J.W.
Schibrowsky, J.A.
Schultz, D.E.
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