search query: @author Peterson, R. L. / total: 4
references: 2-4 / 4
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| title | year | author | ||
| 2. |
Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 15-21 |
1988 | Barry, T. E. Peterson, R. L. Bradford Todd, W. |
|
| 3. |
Journal of Financial Research
1986 : WINTER, VOL. 9:4, p. 325-329 |
1986 | Scott, W. L. Peterson, R. L. |
|
| 4. |
Journal of Finance
1983 : SEP, VOL. 38:4, p. 1299-1304 |
1983 | Peterson, R. L. |
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