search query: @author Rayburn, L. G. / total: 3
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2.
Accounting principles and marketing models related to deferred marketing costs.
European Journal of Marketing
1986 : VOL. 20:1, p. 75-82
 1986 Rayburn, L. G.
3.
Marketing costs - accountants to the rescue.
Management Accounting (New York)
1981 : JAN, VOL. 62:7, p. 32-41
 1981 Rayburn, L. G.
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