search query: @author Reddy, S. K. / total: 5
references: 2-5 / 5
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2.
Measuring and modeling the effects of long-term buyer-seller relationships in corporate financial services markets
Journal of Business Research
1999 : NOV, VOL. 46:3, p. 235-244
 1999 Reddy, S. K.
Czepiel, J. A.
3.
Resistance to the adoption of advertising by dermatologists and plastic surgeons.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 43-50
 1987 LaBarbera, P. A.
Reddy, S. K.
4.
Effects of a television and radio advertising ban : a study of the cigarrette industry.
Journal of Marketing
1986 : OCT, VOL. 50:4, p. 219-227
 1986 Holak, S. L.
Reddy, S. K.
5.
Joint "Social marketing" promotion of a weaning food and contraceptive in Sri Lanka.
Journal of International Business Studies
1980 : WINTER, VOL. 11:3, p. 73-80
 1980 Farley, J. U.
Louis, T. D. J.
Reddy, S. K.
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