search query: @author Reichel, J. / total: 7
references: 2-7 / 7
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title | year | author | ||
2. |
Fortschrittliche Betriebsführung und Industrial Engineering
1994 : AUG, VOL. 43:4, p. 162-169 |
1994 | Reichel, J. Koschnitzki, K. |
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3. |
Markt
1991 : FEB, VOL. 30:2, p.74-81 |
1991 | Reichel, J. |
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4. |
European Journal of Marketing
1989 : VOL. 23:7, p. 60-66 |
1989 | Reichel, J. |
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5. |
How can marketing be successfully standardised for the European Market? (!Marketing standardisation)
European Journal of Marketing
1989 : VOL. 23:7, p. 60-67 |
1989 | Reichel, J. |
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6. |
Marketing: Zeitschrift fur Forschung und Praxis
1988 : NOV, VOL. 10:4, p. 289-293 |
1988 | Reichel, J. |
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7. |
European Journal of Marketing
1988 : VOL. 22:10, p. 31-40 |
1988 | Reichel, J. |
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